16 essential tips to website success in 2020

Business owners are always looking for ways to make their websites better. Do you want a lower bounce rate and higher conversion from your site? Take a look below for the 16 essential steps you need to take to make it happen!

Tracking Analytics 

By tracking your user’s behavior, you are able to understand what is working about your website and change what is not. 42% of B2B marketing professionals say that the lack of good analytics and quality data is the biggest roadblock when it comes to lead regeneration.

H1 Header

An H1 header is extremely important and is probably one of the most important tools in your toolbox when it comes to website design. Just one look at the header should tell your reader exactly what your page is about. A clear header can improve your Google rankings and reduce your bounce rate.

Call to Action (CTA)

Over 90% of all of your leads who read the H1 header will also read your CTA, making a CTA arguably one of the most vital components of your home/ landing page. If you aren’t getting high enough conversion rates, then a poor CTA (or lack of a CTA) could be why.

No Stock Images

Whilst images are important to have on a website, it is equally important to use images that add value. Stock images are not always bad, however, using them should be done with caution as the last thing you need is a random stock image that has nothing to do with what you are talking about on your page.

Great Content

People don’t just want to see what your services are, they want to know that you are knowledgeable when it comes to your field. By having in-depth, information-rich content you are both educating your leads and showing you know what you are talking about. On average 55% of B2B buyers will read 5 bits of content before buying, make sure it’s yours!

Body Text

No one wants to read an endless block of text with no real goal. On average leads will only need 14 words to understand what it is you are trying to convey and anything over this may be ignored. Make sure your text is clear, concise, and to the point.

Secure Your Site With SSL

SSL is an extremely important aspect of a website. SSL is used to secure the connection between your user’s web browser and your website and by having the SSL padlock displayed you will appear as a more professional business. A study has shown that close to 50% of leads will check the security status of a website before sharing personal details.

Footer Your Social Icons

Don’t give your users more ways to leave your site. Pop the social icons in your footer to make sure they reach the end of the page before going off to their much-loved social media.

Remove YouTube Related Videos

Whilst there is no problem with using embedded Youtube videos, you need to ensure that the ‘related videos’ section is removed from the end. After all, you don’t want YOUR visitors seeing a competitor’s video on your website.

Live Chat

Over 44% of people say that being able to have a conversation with a real person is the most important aspect of a website when it comes to conversions. Make sure that your leads have an option to talk to you to ensure that they can have any questions they may have answered.

Mobile Responsive 

42% of researchers use a mobile device when looking to make a B2B purchase and yet, shockingly, almost 24% of the top 1 million most popular websites in the world (according to Alexa’s top 1 million) are not mobile-friendly. If you want users to be able to see your site on all devices and convert through their mobile then make sure it is responsive.

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