What is Email Marketing?

We have all experienced email marketing at one point in our lives and we have all probably got hundreds of emails sitting in our inbox from things we signed up to at one time or another. Email marketing is all about being that one email that someone picks out of their mailbox and chooses to act upon.

Why should I consider email marketing?

Email marketing is an extremely powerful tool when used correctly. The difference between an effective campaign to an ineffective campaigns could be equal to thousands of pounds worth of business! If you are looking to drive customers back to your website or buy your new products then this is the solution for you!

Still not convinced?


Did you know that email campaigns that are triggered by an action your user takes generates over 320% more revenue?


We are all guilty of it! 69% of online shopping carts are filled only to be abandoned! Reach out and convince them to finish their purchases!


23% of all readers that open your email on their phone will open it again within 7 days!

Not buying it?

If you have gotten this far and still don’t believe in email marketing then why not take a look at the below statistics!

  • Percentage of consumers that check email on their phone daily 91% 91%
  • Percentage of adults that check their emails first thing in the morning 58% 58%
  • Customers converted by email spend 17% more 17% 17%
  • Personalisation yields 26% more opens 26% 26%
  • Percentage of marketers that say email is their primary lead source 89% 89%

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