What is an infographic?

The official definition of an infographic is “a visual representation of information or data” but in reality they are so much more!

Infographics are a combination of data, colour, images, charts and minimal amounts of descriptive text which is used to inform, educate or communicate with your customers. They are an extremely powerful way to engage your readers and have better rates of engagement than most other forms of communication. Want to find out why? Take a look below for some stats!


  • Infographics can help boost the traffic to your site by up to 12% 12% 12%
  • Articles featuring infographics received 72% more views than normal articles 72% 72%
  • Social media shares featuring visual content lead to 94% more views 94% 94%
  • People are 30% more likely to send payment faster when prompted by visuals 30% 30%
  • People remember 65% of the information they see in a visual 65% 65%
  • Infographics improve reading comprehension by 50% 50% 50%