Logo Design

How does Logo Design Work?

Logo design is an intricate part of any brand. Your logo is usually the first thing people will see when it comes to any communications, social media or website so you need to get it right!

Take a look below at some of the things our expert team research when creating your logo.




The first step when it comes to developing any logo is always investigating the competition. Usually there is a style that is expected for a certain industry but it is also important to make sure you aren’t reminding customers of them!



Colour schemes are crucial when it comes to designing your logo. It could be that your industry has an expected colour (such as red for fire services) or that there are colours to avoid (such as a funeral director using neon pink!)



Fonts are essential to any brand’s identity but again, it is crucial that you choose the right one. Using the same industries, fire services may be a fairly bricky font whereas funeral directors may be more cursive.